Keyword Research and SEO
In the world of Search Engine Optimization, keyword research is one of the leading factors in determining whether or not someone is able to rank in the search engines for keywords a particular niche. A simple change in your targeted keyword phrase can make the difference between ranking on the first page and the fifth page of google. Thankfully, a fantastic keyword research tool has been created – KWFinder.
High quality keyword research can make the difference between you making money or not – it really is that simple. If you want to find lucrative keyword opportunities, then using keyword research tools is a must. The insights they give you will help you rank at the top of Google or other search engines for keyword phrases which are highly specific to your target customer.
Since we all want our websites or social profiles to rank for the right niche, it is advisable to use a variety of tools for keyword research. While Google Keyword Planner is a great option to start with, it takes a lot of work to learn and optimize your workflows so that you can use it and not waste a bunch of time.
Fortunately, there is another fantastic tool which I suggest you try – Mango Tools KWFinder.
What is Mango Tools KWFinder?
KWFinder is a keyword research tool which helps you research the keywords you already target, and even more importantly, to help you find keyword opportunities with a lot of traffic and low levels of competition. Often times, people target high competition keywords and wonder why they are never able to rank at the top of Google, Yahoo, Bing, etc.
The answer is pretty simple – high competition keywords are very hard to rank for if you are just using your own website. Unless your website has been around for a decade and you have a number of very high authority backlinks, chances are you are going to get beat out by higher authority websites when you try to rank for a high competition keyword.
With KWFinder, you can find keywords with low competition, high traffic levels, and analyze whether or not the other sites which rank for that keyword are websites that you can beat.
How to use KWFinder?
If you head on over to the KWFinder website, you can get started immediately by entering a keyword into the search box on their homepage.
From there, you will be taken to the keyword analysis screen, which you can see a big list of keywords with a variety of metrics such as:
- Search Volume
- Cost per click (from AdWords)
- Pay Per Click competition
- Difficulty to Rank (my favorite metric)
With these metrics, you can analyze a number of keywords for these various metrics. Search volume tells you how many monthly searches there are for each keyword, and this can be narrowed down by location or language. Cost per click tells you how much people are paying on AdWords for each click on a promoted ad targeting that keyword, while PPC competition tells you how much competition there is for paid ads targeting that keyword.
The difficulty rating is great, as it analyzes a number of metrics to tell you how hard it would be to rank on the first page of google for a given keyword phrase. Ranking high on google is of the utmost importance for a lot of businesses, and you can rank for a keyword phrase by simply changing a word or two in your targeted keyword phrase.
I find it particularly useful to target low difficulty keywords, especially if you utilize other websites such as YouTube to promote your business. If a keyword is considered to be low difficulty, KWFinder will give it a green label. As you can see, the keywords in the search above are all quite challenging to rank for.
Beyond showing metrics, KWFinder can also give you suggestions for other keyword phrases similar to the one you search for, and it can even show you the questions people ask that are related to that keyword!
Say you run a plumbing supply website, and want to target people who are fixing their own toilet. You could enter “fix toilet,” select the Questions tab, and KWFinder will bring up a list of commonly asked questions which people enter into google. From there, all you need to do is optimize your page/YouTube video/article/etc. to target that specific question!
Because long-tail keywords are the easiest keyword phrases to rank for, it is wise to target questions or other long-tail keyword types when you aim to optimize your website for search engine rankings.
By using Mango Tools KWFinder, the process of finding the right keyword phrases is much easier and straightforward.
Who can benefit from using KWFinder?
Anyone who is promoting their local business, online brand, selling a product, or anyone else who can benefit from ranking at the top of search engines can benefit from using KWFinder. I use it for a variety of tactics, including:
- Targeting keywords for keyword specific websites or website pages
- Targeting keywords for a specific article
- Finding questions that I can answer with YouTube videos
- Help with deciding which niche to target for affiliate websites
- Many more uses!
KWFinder is really quite a versatile tool, and is worth checking out.
How much does KWFinder cost?
KWFinder is free for the first 3 searches each day. If you need more (which you will), then the price goes up to $29.99 per month. This may seem like a lot, but the power of this tool in helping you find low competition keywords is worth every penny.
Say you run a local business and are trying to generate leads for you website, but you can’t seem to rank in google. By researching your keywords, you can ensure you are targeting lower competition and/or higher search volume keyword phrases, allowing you to rank easier and generate more leads. In most businesses, a single lead would pay for KWFinder many times over.
Overall, KWFinder is an excellent tool that should be used by anyone who runs their own online marketing. If you handle search engine optimization, social media marketing, affiliate marketing, local marketing, or any other type of activity which would benefit from ranking in google, then you need to try KWFinder.
Some might even be able to get away with the 3 free searches per day! Being that you can try it for free, there really is no reason not to give KWFinder a shot.